Phonethics - Campaign Highlights

Campaign Highlights

1.SOTC & Kuoni: Phonethics designed the complete digital media campaign for the travel agencies in the year 2009. They created Search & Display Campaigns for SOTC which mostly targeted travelers looking for domestic destinations and Kuoni, the luxury travel company that offers packages for anywhere in the world. The campaign was executed by Phonethics by running a Search Campaign in multiple Indian languages & tapping the NRIs looking to travel with fellow Indians. The campaign resulted in thousands of leads, a clear indicator of the campaign's success.

2.Jetking: Phonethics developed an Integrated Website System for Jetking Infotrain. This helped the institute manage their leads, consolidate different branches under the parent website & consequently reducing the response time for every lead received.

3.Youwecan: Phonethics is the Digital Partner for YouWeCan- a cancer foundation set up by the star cricketer Yuvraj Singh. They designed the brand identity for Youwecan as well as their website with a fully integrated e-commerce section. The website also seamlessly integrates other aspects such as the Donation page, Social widgets & Digital t-shirts. The website is clean, minimalist and represents vitality, hope and youthfulness which is perfectly in sync with the cricketer's persona.

4.Madhuri Dixit Nene: Web development- Established a web presence for the Bollywood diva and built her official website with a responsive design and layout that loads fast regardless of the bandwidth. The website is everything that one would associate the star with- elegant, classy & timeless.

5.Madhuri Dixit Nene: Mobile App- Developed a one-of-its-kind iOS & Android app for the actress. The app is in sync with the website and has features such as videos, health & beauty tips, fashion trivia, photos etc from the star herself. The user interface and the thematic design used for the app is clutter-free and classy at the same time. And going by the reviews, it can be conveniently stated that the iOS app is doing exceptionally well given the fact that it is now amongst the Top 5 most downloaded apps.

6.Nissan New Star of India- Nissan NSOI, the World's first bollywood movie auditioned on Facebook starring Ranbir Kapoor, was successfully executed by Phonethics in 2012. The campaign was conceived by AKQA, London for Nissan India and the entire digital media strategy was developed and executed by Phonethics keeping in mind the Indian audiences. With 524,187 Fans, Nissan India’s Facebook Page became the India’s first & largest facebook page amongst all the automotive parent brand pages on facebook.

7.Ariisto: Phonethics designed and developed a unique Mobile App System for their customers to track the construction status of their dream home. The app also helped them keep a track on their pending EMIs, refer friends, schedule site visits and share pictures of their home. The app serves as a catalogue to the home owners and makes accessibility to the sales team easier.

8.Axis Bank: Axis Bank was looking to announce a new service - 'Easy Call' and wanted to communicate the message effectively, yet keeping it simple and jargon-less at the same time. Phonethics created a Viral Video using a minimalist stick figure animation. The 2 min video was crisp, to-the-point and easy to understand; a challenge faced by many handling the BFSI clients.

9.Cadbury's Bournville: In congruence with the current campaign of 'Earning a Bournville', Phonethics was assigned to expand the digital presence for the concept. To reach the audiences on the vast network of social channels, Phonethics designed an illustrated comic around the character named 'Old Hound'. The virtual character had its presence on Facebook, Youtube and Twitter. To add to these platforms, a blog was created called 'The Dark Truth' which received more than 1.6 Lac views with an average traffic of 758 per day.

10.NEON by Nissan- Mobile App: NEON is a feature-packed mobile app for Android & iOS devices designed single-handedly by Phonethics. The App enables a Car owner to manage multiple vehicles with the help of some handy tools like the Mileage & the Expense Calculator, a Navigator to help find the car and a handy Guide to Traffic Signs. Among the other well thought out features is the Reminder tool that sets up alerts for Servicing, Oil changes and anything else that a car owner might want to do for the car.