Format
The first Philippines' Next Top Model selected fourteen contestants and ran for at thirteen episodes. It showcased some twists and a surprise double-elimination. Like America's Next Top Model, there is one contestant eliminated per episode (though there have been cases of a double elimination or no elimination) by consensus of the judging panel. During the program, PNTM used the idea of Ruffa-text instead the usual Mail like in ANTM - Tyra Mail, Australian version - Erika, Jodhi or Sarah Mail and others. This is because of the wide range of Filipinos known for SMS or much loved for texting and the Philippines being known as the SMS capital of the world.
Read more about this topic: Philippines' Next Top Model, Cycle 1