Media Coverage
Solar Entertainment Corporation was the exclusive rights holder to broadcast coverage of the 2008 Summer Olympics in the Philippines. Solar sent a small crew to cover the games on-site. It offered an estimated 800 hours of Olympic coverage across its network during the two weeks of the games, including 24-hour coverage—a first for the country—on its flagship sports channel, Solar Sports.
Additionally, Solar Entertainment broadcast Olympic events over five of its other cable stations. All basketball events were shown on Basketball TV, and sports that attract the women audience like gymnastics and volleyball were shown on Solar's two female-oriented stations, ETC Entertainment Central and 2nd Avenue. Events were also shown on C/S, Jack TV, and pay-per-view component Solar All-Access.
Read more about this topic: Philippines At The 2008 Summer Olympics
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