Writings and Activities
Professor Kotler's book, Marketing Management (14th edition), is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and Marketing: An Introduction. Kotler has also written fifty other books on such subjects as museums, performing arts, place marketing, poverty alleviation, innovation, professional services, religious institutions, healthcare, education, tourism, hospitality, and corporate social responsibility.
He developed new concepts in marketing including social marketing, atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing is a major economic discipline that goes beyond promotion and selling to include product development, distribution and pricing theory and practice, often called the 4Ps. Kotler has consulted many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars to companies and other organizations in major international cities and countries around the world on the latest marketing developments. "He is the father of Marketing Management" says Ashutosh Rathi.
Read more about this topic: Philip Kotler
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