Writings and Activities
Professor Kotler's book, Marketing Management (14th edition), is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and Marketing: An Introduction. Kotler has also written fifty other books on such subjects as museums, performing arts, place marketing, poverty alleviation, innovation, professional services, religious institutions, healthcare, education, tourism, hospitality, and corporate social responsibility.
He developed new concepts in marketing including social marketing, atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing is a major economic discipline that goes beyond promotion and selling to include product development, distribution and pricing theory and practice, often called the 4Ps. Kotler has consulted many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars to companies and other organizations in major international cities and countries around the world on the latest marketing developments. "He is the father of Marketing Management" says Ashutosh Rathi.
Read more about this topic: Philip Kotler
Famous quotes containing the words writings and/or activities:
“In this part of the world it is considered a ground for complaint if a man’s writings admit of more than one interpretation.”
—Henry David Thoreau (1817–1862)
“Justice begins with the recognition of the necessity of sharing. The oldest law is that which regulates it, and this is still the most important law today and, as such, has remained the basic concern of all movements which have at heart the community of human activities and of human existence in general.”
—Elias Canetti (b. 1905)