The 'PF Magic' Name
Quote from Oddballz Neo
While people speculated on what the "PF" in the company's title stood for, this was the answer PF Magic gave:
Pure F--ing Magic.
Such was an old saying from my days at Atari. That ultimately our customers cared not for our slick technical skills. They really didn't give a hoot about how clever our engineers are. What they REALLY cared about was the overall EXPERIENCE they were having with our products.
Like who CARES how the software that is running inside your PC works, all that matters is that it makes you believe that a living DOG is running around your desktop?
From the perspective of a customer it's simply pure f---ing MAGIC. That’s all they need to know. So such reminded us that all we care about is that our customers are ENCHANTED and not to get overly in love with our own technology, which is a real problem in some companies.
But we told people different things over the years depending on who was asking
- Positive Future (told to Venture capitalists)
- People Find (told to strategic partners, such as AT&T)
- Partially Funded (told to people we owed money to)
- Perpetually Fighting (told to employees, when they asked why everything seemed so difficult at times, and why did so many smart people have so many different opinions)
- Pizza Friends (told just for fun)
Hope that helps.
Cheers,
Rob Fulop
Co-Founder and Creative Director of PF.Magic
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