Peugeot 407 - Safety

Safety

The first advertisement, known as "The Toys" or "Les Jouets", features life-size toy cars shown up by the sleek newly released Peugeot 407. Directed by Philippe André for French agency BETC Euro RSCG, the advert was filmed in Sydney, Australia (we see cars crossing the Sydney Harbour Bridge). André developed twenty model cars especially for the shoot. The soundtrack is provided by French duo, The Film, (Guillaume Brière and Benjamin Lebeau) with their song Can You Touch Me, an adaptation of their earlier song, Can You Trust Me.

The follow-up ad features the same scenario of life-size toy cars in Sydney, this time taking a new Peugeot 407 SW out of the city to a beachside home. Along the way we see old and decrepit stationwagons breaking down or suffering from image problems. The soundtrack features (Lady) Hear Me Tonight by the Modjo.

The commercials use the slogan Playtime is Over, which some perceive to be a retort to the Renault's Laguna slogan Serious Playtime. In Spanish the slogan given at the end is Volvamos a hablar de automóviles, i.e. Let's talk about cars again.

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