Launch
The 207 was launched in France, Spain and Italy during April 2006 and later on in other European, and Arabic markets.
The UK launch was on 8 June 2006. Amicus and the TGWU, both unions representing workers at PSA's UK manufacturing plant in Ryton, Coventry, chose the same day to launch a campaign calling for the boycott of PSA's Peugeot and Citroën vehicles in the UK. The campaign was in protest against the company's plans to close the Ryton plant. Despite the boycott the sales of Peugeot in UK grew.
Read more about this topic: Peugeot 207
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