Merchandising
Potter created a soft doll depicting Peter Rabbit and a Peter Rabbit board game shortly after the tale's first publication. The character has been depicted in a multitude of spinoff merchandise such as porcelain figurines and dishes. Peter Rabbit had also appeared on the packaging of the infant formula Enfamil.
Peter Rabbit was the first soft toy to be patented, in 1903, making Peter the oldest licensed character. Frederick Warne & Co owns the trademark rights of the Beatrix Potter characters. However, most of the stories are in the US public domain, as they were published before 1923.
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