Career
Liacouras was the President of Temple University from 1981–2000. He is also a former Dean of the Temple University School of Law (1972–1982). He has been chancellor of Temple University since his retirement in 2000. During his presidency, the University developed into a Carnegie I classification institution, expansion of academic programs globally, growth in undergraduate enrollment and considerable infrastructure development.
Liacouras' tenure was marked by substantial focus on urban economic and social development. Seeking to capitalize on the University's location in north central Philadelphia, Liacouras sought to market a vision of Temple as the quintessential working class university that would also increasingly appeal to working class suburbanites from the metropolitan Philadelphia area and South Jersey. He employed creative marketing strategies—notably, a marketing campaign with a tagline of "we could have gone anywhere—we chose Temple", and featuring Philadelphia native Bill Cosby (later elected to the Temple Board of Trustees).
Read more about this topic: Peter J. Liacouras
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