Jeff Cobb and Why We Say
Jeff Cobb debuted on June 28, 1954, both written and drawn by Hoffman and distributed by General Features Syndicate. As Hoffman said in a later interview, "Hopefully, some of Allen Saunders' expertise rubbed off on me when I worked on Steve Roper." Indeed, Cobb could have been a blond clone of Roper circa 1952, except that he didn't smoke a pipe and wore a black eye-patch after losing his right eye in a roof cave-in the 1960s. (It actually made him more popular.) Also like Roper, Cobb was an attractive, clean-cut, two-fisted investigative reporter (working for the Daily Guardian) who defended his standards, fought crime, and endured near-fatal threats to his life; he had to, "to keep his creator eating regularly". On the other hand, Hoffman's Jeff Cobb developed a greater range of expression and a more mature level of fine-line photorealism than his Roper. Like Saunders, he also emphasized characterization in plot development, and said he never ran out of ideas: the well-written stories were inspired by newspaper articles he read, and characters were often based on real people. At the same time, Hoffman was illustrating the single-panel feature Why We Say (1950–78), which was written by Robert Morgan and explained word and phrase origins in laypersons' terms.
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