Official Celebrity Sites
Many celebrities have websites. Were their owners not famous, some might think due to their tone and personal ambiance that these sites were personal web pages. However, the celebrity is the product being sold, and the website is typically professionally authored and maintained at professional costs. The celebrity status of the subject and the existence of separate fan-created sites (over which the celebrity in question has no direct control) leads a personal site authorized by the celebrity and maintained by an individual or company directly associated with the celebrity to be labeled an "official website". This designation is often a seal of approval and an assurance to the public that the information provided on the site (including press releases, tour dates, and promotional materials) has been authored or approved by the celebrity in question. Some celebrities involved in criminal and civil trials, such as late pop star Michael Jackson and media mogul Martha Stewart, establish official websites to issue statements to the press and to respond to statements and press releases issued by the prosecuting officials.
Most celebrity sites are created and maintained by marketing and web professionals employed by the celebrity or the celebrity's publicist; however, some celebrities, such as film director Roger Avary, actor Wil Wheaton, and video game developer John Romero, maintain their own official sites without professional help, although many of them still use third-party templates and blogging software.
Read more about this topic: Personal Web Page
Famous quotes containing the words official and/or celebrity:
“I thought it altogether proper that I should take a brief furlough from official duties at Washington to mingle with you here to-day as a comrade, because every President of the United States must realize that the strength of the Government, its defence in war, the army that is to muster under its banner when our Nation is assailed, is to be found here in the masses of our people.”
—Benjamin Harrison (1833–1901)
“The celebrity is a person who is known for his well-knownness.”
—Daniel J. Boorstin (b. 1914)