Official Celebrity Sites
Many celebrities have websites. Were their owners not famous, some might think due to their tone and personal ambiance that these sites were personal web pages. However, the celebrity is the product being sold, and the website is typically professionally authored and maintained at professional costs. The celebrity status of the subject and the existence of separate fan-created sites (over which the celebrity in question has no direct control) leads a personal site authorized by the celebrity and maintained by an individual or company directly associated with the celebrity to be labeled an "official website". This designation is often a seal of approval and an assurance to the public that the information provided on the site (including press releases, tour dates, and promotional materials) has been authored or approved by the celebrity in question. Some celebrities involved in criminal and civil trials, such as late pop star Michael Jackson and media mogul Martha Stewart, establish official websites to issue statements to the press and to respond to statements and press releases issued by the prosecuting officials.
Most celebrity sites are created and maintained by marketing and web professionals employed by the celebrity or the celebrity's publicist; however, some celebrities, such as film director Roger Avary, actor Wil Wheaton, and video game developer John Romero, maintain their own official sites without professional help, although many of them still use third-party templates and blogging software.
Read more about this topic: Personal Web Page
Famous quotes containing the words official and/or celebrity:
“... it is a rather curious thing to have to divide one’s life into personal and official compartments and temporarily put the personal side into its hidden compartment to be taken out again when one’s official duties are at an end.”
—Eleanor Roosevelt (1884–1962)
“The hero was distinguished by his achievement; the celebrity by his image or trademark. The hero created himself; the celebrity is created by the media. The hero was a big man; the celebrity is a big name.”
—Daniel J. Boorstin (b. 1914)