Pernod Ricard - Brands

Brands

Pernod Ricard owns a wide variety of beverage brands worldwide. These include:

  • Aberlour
  • Absolut (vodka)
  • Ararat (brandy) (Armenian cognac)
  • Becherovka
  • Chivas Regal (Scotch whisky)
  • DITA (lychee-based spirit)
  • Frïs Vodka
  • Green Spot
  • Havana Club (rum).
  • Jacob's Creek (wine)
  • Jameson Irish Whiskey
  • Longmorn Single Malt
  • Luksusowa (Polish potato vodka)
  • Macieira Brandy
  • Martell (cognac)
  • Olmeca Tequila
  • Zoco
  • Pernod (anise-based spirit)
  • Pernod aux extraits d'absinthe
  • Powers
  • Ricard and 51 (pastis)
  • Royal Salute whisky (Scotch whisky)
  • Scapa
  • Seagram's gin
  • The Glenlivet (single malt Scotch whisky)
  • Wyborowa (vodka)

As of 26 July 2005, the brand portfolio expanded to include former Allied Domecq products:

  • Ballantine's Scotch whisky
  • Kahlúa coffee liqueur
  • Malibu coconut-flavored rum
  • Beefeater gin
  • Tia Maria liqueur
  • Stolichnaya vodka (which is now under William Grant & Sons)
  • Mumm champagne
  • Perrier-Jouët champagne

Lincolnshire, Illinois-based Fortune Brands acquired a number of former Allied Domecq brands from Pernod Ricard following Pernod Ricard's acquisition of Allied Domecq. These include:

  • Sauza tequila
  • Courvoisier cognac
  • Canadian Club whisky
  • Clos du Bois
  • Other Sonoma and Napa wine brands
  • Laphroaig malt whisky
  • Teacher's Highland Cream Scotch whisky
  • Cockburn's port
  • Harveys sherries
  • Larios gin
  • DYC whisky
  • Fundador Spanish brandy
  • Centenario Spanish brandy
  • Kuemmerling German bitters

Fortune Brands' agreement with Pernod Ricard also included the purchase of the Maker's Mark bourbon brand, which remained subject to regulatory clearance in the United States. While the U.S. Federal Trade Commission conducted its review, Maker's Mark was owned and managed by Pernod Ricard and Pernod Ricard received the earnings from the brand. Fortune Brands was compensated with interest payments upon transfer of the brand.

Yoo-hoo chocolate beverage (notably non-alcoholic) was sold to Pernod Ricard in 1989, and in 2001 Pernod Ricard sold it to Cadbury Schweppes.

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