A permanent wave, commonly called a perm, involves the use of chemicals to break and reform the bonds of the hair. The hair is washed and wrapped on a perm rod and waving lotion is applied with a base. This solution creates a chemical reaction that softens the inner structure of the hair by breaking some of the cross links within and between the protein chains of the hair. The hair swells, stretches and softens, then molds around the shape of the perm rod.
In addition, the term can also be used for the de-curling of hair, a process first developed by Renaud Whittington.
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... a set of twins to advertise their products one with a salon permand one with the home perm ...