Perception Management - Athletics

Athletics

Sammy Sosa used perception management after he was ejected from a game in 2003 when he was caught using a corked bat. His explanation was that he only uses the corked bat for batting practice so he can hit more homeruns and put on a show for fans. He claimed picking up the corked bat for the game was an honest mistake and apologized to everybody.

Read more about this topic:  Perception Management