Perception Management - Alcohol

Alcohol

The Society for the Study of Addiction published a paper by researchers at the Deaken University School of Psychology, Australia, about a study of use of public relations companies by the alcohol industry. The study proposes that "…alcohol industry ‘social aspects/public relations’ organizations (SAPROs) serve the agenda of lending credibility to industry claims of corporate responsibility while promoting ineffective industry-friendly interventions (such as school-based education or TV advertising campaigns) and creating doubt about interventions which have a strong evidence base (such as higher taxes on alcoholic beverages)."

Study concluded that Australian SAPRO Drinkwise "has been used by the alcohol industry to create an impression of social responsibility while promoting interventions that maintain profits and campaigning against effective interventions such as higher taxes on alcohol".

Read more about this topic:  Perception Management

Famous quotes containing the word alcohol:

    [T]ea, that uniquely English meal, that unnecessary collation at which no stimulants—neither alcohol nor meat—are served, that comforting repast of which to partake is as good as second childhood.
    Angela Carter (1940–1992)

    Two great European narcotics, alcohol and Christianity.
    Friedrich Nietzsche (1844–1900)

    Some parents feel that if they introduce their children to alcohol gradually in the home environment, the children will learn to use alcohol in moderation. I’m not sure that’s such a good idea. First of all, alcohol is not healthy for the growing child. Second, introducing alcohol to a child suggests that you condone drinking—even to the point where you want to teach your child how to drink.
    Lawrence Balter (20th century)