Alcohol
The Society for the Study of Addiction published a paper by researchers at the Deaken University School of Psychology, Australia, about a study of use of public relations companies by the alcohol industry. The study proposes that "…alcohol industry ‘social aspects/public relations’ organizations (SAPROs) serve the agenda of lending credibility to industry claims of corporate responsibility while promoting ineffective industry-friendly interventions (such as school-based education or TV advertising campaigns) and creating doubt about interventions which have a strong evidence base (such as higher taxes on alcoholic beverages)."
Study concluded that Australian SAPRO Drinkwise "has been used by the alcohol industry to create an impression of social responsibility while promoting interventions that maintain profits and campaigning against effective interventions such as higher taxes on alcohol".
Read more about this topic: Perception Management
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