Products and Brands
| Largest PepsiCo Brands (based on 2009 retail sales) | ||||
|---|---|---|---|---|
| Brand | ||||
| Pepsi | ||||
| Mountain Dew | ||||
| Lay's potato chips | ||||
| Gatorade | ||||
| Diet Pepsi | ||||
| Tropicana beverages | ||||
| 7UP (outside U.S.) | ||||
| Doritos tortilla chips | ||||
| Lipton teas (PepsiCo/Unilever partnership) | ||||
| Quaker foods and snacks | ||||
| Cheetos | ||||
| Mirinda | ||||
| Ruffles potato chips | ||||
| Aquafina bottled water | ||||
| Pepsi Max | ||||
| Tostitos tortilla chips | ||||
| Sierra Mist | ||||
| Fritos corn chips | ||||
| Walkers potato crisps | ||||
| Source: 2009 Annual Report $0 $5b $10b $15b $20b | ||||
PepsiCo's product mix as of 2012 (based on worldwide net revenue) consists of 63 percent foods, and 37 percent beverages. On a worldwide basis, the company's current products lines include several hundred brands that in 2009 were estimated to have generated approximately $108 billion in cumulative annual retail sales.
The primary identifier of a food and beverage industry main brand is annual sales over $1 billion. As of 2009, 21 PepsiCo brands met that mark: Pepsi-Cola, Mountain Dew, Lay's, Gatorade, Tropicana, 7Up, Doritos, Lipton Teas, Quaker Foods, Cheetos, Mirinda, Ruffles, Aquafina, Pepsi Max, Tostitos, Sierra Mist, Fritos, and Walker's.
Read more about this topic: PepsiCo
Famous quotes containing the words products and, products and/or brands:
“Isn’t it odd that networks accept billions of dollars from advertisers to teach people to use products and then proclaim that children aren’t learning about violence from their steady diet of it on television!”
—Toni Liebman (20th century)
“The reality is that zero defects in products plus zero pollution plus zero risk on the job is equivalent to maximum growth of government plus zero economic growth plus runaway inflation.”
—Dixie Lee Ray (b. 1924)
“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.”
—Jean Baudrillard (b. 1929)