Pepsi Twist - Marketing

Marketing

The product was advertised during Super Bowl 2003, with Ozzy, Jack, and Kelly Osbourne appearing in the commercial, along with Florence Henderson and Donny and Marie Osmond.

It was also endorsed by pop singer Britney Spears in 2002 and 2003 as part of her contract with the company; it also appeared in a promotion with Austin Powers in Goldmember.

The product appears to be no longer actively marketed and does not appear on the list of brands on Pepsi's official website. Pepsi Twist production was ended in the U.S. during the summer of 2006 however the drink is still available in Malaysia, Japan, Germany, Italy and some other nations.

In 2005, Japanese toy company Takara released a special edition Transformers Optimus Prime (known as "Convoy" in Japan) figure in Pepsi colors with a bottle/can holding trailer. Known as Pepsi Convoy, this figure comes pre-packaged with a cardboard Pepsi Twist bottle. This figure was later released two years later in America as "Pepsi Optimus Prime", with some slight modifications.

In 2008, the product was briefly re-introduced before the American football season but was in short supply.

Notable Steel City Wrestling tag team Pepsi Twist, named their team after the drink.

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