Pepsi Challenge

The Pepsi Challenge has been an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi.

Read more about Pepsi Challenge:  Criticism

Famous quotes containing the words pepsi and/or challenge:

    There are two kinds of artists left: those who endorse Pepsi and those who simply won’t.
    Annie Lennox (b. 1954)

    She might have been old once and now, miraculously, young again—but with the memory of that other life intact. She seemed to know the world down there in the dark hall and beyond for what it was. Yet knowing, she still longed to leave this safe, sunlit place at the top of the house for the challenge there.
    Paule Marshall (b. 1929)