Promotion
Although heavily promoted by PepsiCo, including advertisements by the pop singer Britney Spears and the bands Sev and Papa Roach, as well as in the movies The Italian Job and Garfield: The Movie, it is widely seen as a commercial flop as sales remained low. Even with the failure of Pepsi Blue, PepsiCo still managed to post double-digit growth. Also, multiple groups claim to be "bringing back" Pepsi Blue, but are so far unsuccessful. Pepsi has since denied any plans to bring back Pepsi Blue.
In Manila, Philippines, Pepsi Blue was sold for a limited time in late 2002 to commemorate the championship of the Ateneo Blue Eagles in the UAAP. In 2011, Pepsi released a similar product to the Pepsi Blue in Metro Manila, Philippines called "Pepsi Pinas".
Pepsi Blue was promoted after New York Mets games during the summer of 2002, where the color blue was one of the symbolic colors of the ball club. Other promotions included handing out free bottles from a Pepsi Blue themed VW New Beetle at popular shopping centers around the country. Jolt Cola makes a similar beverage called Jolt Blue CX2; a blue raspberry soda in a battery shaped metal can with a flavor often described as like that of cotton candy.
Pepsi Blue was also endorsed by Adam Vinatieri, the then New England Patriots kicker.
Pepsi Blue is still available in Indonesia and Malaysia.
Read more about this topic: Pepsi Blue
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)