Merchandise
Peppa Pig, the Entertainment One (eOne) brand, grossed over £200 million in UK merchandise sales in 2010, far exceeding the 2009 figure of £100 million. Additionally, for the first time in the brand’s history, NPD figures for the year reveal that Peppa Pig was the number one pre-school property in the total toy market for 2010 - moving up four places from its previous position in 2009. Now in its seventh year, new licensees continue to join the Peppa Pig licensing programme, which currently has 63 licensees on board.
In addition to episode DVDs, a variety of licensed Peppa Pig products is available, including video games and other toys such as playsets, playing cards, vehicles, and stuffed toys. There is also a series of books based on the character, one of which, Peppa Meets the Queen was written to coincide with the Queen's Diamond Jubilee. The line has also been expanded to include household items such as bathroom products, bed-linens, food, drink, clothing, and jewellery. Licensees include Holland Publishing in the United Kingdom.
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