Controversy
Peppa and her family did not wear seat belts in the first two series. After receiving several complaints, Astley Baker Davies announced that all future animation would include characters wearing seat belts, and that the relevant scenes in the first two series would be re-animated to include them. Similar changes were also made to early episodes with characters riding bicycles to add cycle helmets, which were not included in the original versions.
In April 2010, during the UK General Election campaign, E1 Entertainment confirmed Peppa would not be attending the launch of the UK Labour Party's families manifesto "in the interests of avoiding any controversy or misunderstanding". Peppa has been previously used to promote the Labour government's Sure Start programme.
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