Pennysaver

A pennysaver (or free ads paper, Friday Ad or shopper) is a kind of free community periodical available in North America (typically weekly or monthly publications) that advertises items for sale. Frequently pennysavers are actually called The Pennysaver (variants include Penny Saver, Penny-saver, PennySaver). It usually contains classified ads grouped into categories. Many pennysavers also offer local news and entertainment, as well as generic advice information, various syndicated or locally written columns on various topics of interest, limited comics and primetime TV listings.

The term is widely used in eastern North America from Ontario through New York, Pennsylvania, and Maryland, though there are pennysavers elsewhere. Pennysavers are sometimes published by a locally dominant daily newspaper as a brand extension of their publication and featuring advertisements published in the same style as the parent newspaper.

PennySaverUSA is a product of Harte-Hanks in Florida.