Format Art
Geoffroy refers to his work as "format art", since the format of the artwork is the artwork. In 1989, he when wrote a manifest on five types of moving exhibitions (Manifeste – Les differents Types de moving Exhibitions). Since then he has worked on several other formats, his most famous being Emergency Room, which has toured internationally and has been shown at P.S. 1 Contemporary Art Center in New York. The formats generally involve many participants and are designed to investigate social psychology (e.g., conflicts, collaboration).
His method is inspired by the TV program format: art institutions wanting to use an art format must purchase a license and agree to use the original title, architectural concept, and methods. As in TV, vast documentation is always created with video and photo material as central elements.
Read more about this topic: Penetration (artistic)
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“Farewell! thou art too dear for my possessing,
And like enough thou know’st thy estimate:
The charter of thy worth gives thee releasing;
My bonds in thee are all determinate.”
—William Shakespeare (1564–1616)