Format Art
Geoffroy refers to his work as "format art", since the format of the artwork is the artwork. In 1989, he when wrote a manifest on five types of moving exhibitions (Manifeste – Les differents Types de moving Exhibitions). Since then he has worked on several other formats, his most famous being Emergency Room, which has toured internationally and has been shown at P.S. 1 Contemporary Art Center in New York. The formats generally involve many participants and are designed to investigate social psychology (e.g., conflicts, collaboration).
His method is inspired by the TV program format: art institutions wanting to use an art format must purchase a license and agree to use the original title, architectural concept, and methods. As in TV, vast documentation is always created with video and photo material as central elements.
Read more about this topic: Penetration (artistic)
Famous quotes containing the word art:
“When I see that the nineteenth century has crowned the idolatry of Art with the deification of Love, so that every poet is supposed to have pierced to the holy of holies when he has announced that Love is the Supreme, or the Enough, or the All, I feel that Art was safer in the hands of the most fanatical of Cromwell’s major generals than it will be if ever it gets into mine.”
—George Bernard Shaw (1856–1950)