Pearl City, Texas
It's not uncommon to see beers named after the towns they were brewed in. For example, Texas' own Shiner is of course brewed in Shiner, Texas. Naming a beer after a local town or city accomplishes two things. First, it establishes name recognition. Second, it ensures that an increased number of people will at least try the beer, since it's local and they believe that either the beer will be fresher than a beer trucked in from somewhere else, or that the local beer might be more attuned to the area's general taste in beer.
So, seeing a local brewery name a beer after the town or city is pretty common. However, what is not common is a town named after a beer. That's exactly what happened though in Texas with Pearl. In a small community just west of Yoakum, Texas, a small store had the highest Pearl beer single point of sales for a number of years prior to Prohibition. Walter G. Hagens' general store was the focal point of the community, and it had sold Pearl’s beers by the truck load and still sold a rather large volume of the Prohibition-era non-alcoholic Pearl. The idea to name the town after Pearl was concocted by Hagens and the local Pearl distributor, R. J. Eslinger. In 1942 the motion passed and the German/Czech town became known as Pearl City.
Read more about this topic: Pearl Brewing Company
Famous quotes containing the words pearl and/or texas:
“For the first fourteen years for a rod they do whine,
For the next as a pearl in the world they do shine,
For the next trim beauty beginneth to swerve,
For the next matrons or drudges they serve,
For the next doth crave a staff for a stay,
For the next a bier to fetch them away.”
—Thomas Tusser (c. 1520–1580)
“During the cattle drives, Texas cowboy music came into national significance. Its practical purpose is well known—it was used primarily to keep the herds quiet at night, for often a ballad sung loudly and continuously enough might prevent a stampede. However, the cowboy also sang because he liked to sing.... In this music of the range and trail is “the grayness of the prairies, the mournful minor note of a Texas norther, and a rhythm that fits the gait of the cowboy’s pony.””
—Administration in the State of Texa, U.S. public relief program (1935-1943)