Peanut Butter Cup - Brands

Brands

The most popular brand of peanut butter cup is the Reese's Peanut Butter Cups (sold as Reese in Canada), now a Hershey brand. The Reese's Peanut Butter Cup is considered the "finest creation" of Harry Burnett "H. B." Reese, a former employee of Hershey's, who set up his own candy-manufacturing business in the 1920s. The company was sold to Hershey's in 1963, following Reese's death. The famous slogans, "Two great tastes that taste great together" and "How do you eat a Reese's?" originated in marketing campaigns for this candy. The most popular slogan is "There's no wrong way to eat a Reese's." The current slogan is just "Perfect."

In recent years Reese's has experimented with different types of peanut butter cups. Some variations have used white chocolate, dark chocolate, chocolate-flavored peanut filling, and banana peanut butter in a chocolate cup sold as the Elvis Special Edition (all by Reese's).

Another brand is Palmer, which specializes in holiday peanut butter cups. There are various forms that the peanut butter cups take for the different seasons. Each holiday has a different color of foil for the season. They can also come in different shapes such as Christmas trees during holiday seasons.

Many regional candy companies also have versions of the peanut butter cup, including Boyer Candies in Altoona, Pennsylvania.

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