2012: Administration
On January 16, 2012, Peacocks confirmed that it planned to enter administration, putting up to 10,000 jobs at risk. Staff and Supporters started the "Save Peacocks" campaign on Facebook and Twitter.
On January 18, 2012, KPMG was appointed administrators to Peacocks.
On January 19, 2012, 250 head office staff were made redundant.
On February 22, 2012, it was announced that Peacocks had been sold to The Edinburgh Woollen Mill Group. EWM purchased the Peacocks brand, 388 outlets, concessions, the headquarters and logistics functions in Wales. 224 outlets were not sold to EWM, resulting in 3,100 immediate job losses.
Some branches re-opened, and EWM has said that it wants to open hundreds more in the UK and abroad at some stage in the future.
Read more about this topic: Peacocks (clothing)