Pauline Fowler - in Popular Culture and Other Media

In Popular Culture and Other Media

When the series was launching in 1985, since Wendy Richard was the most recognisable actor from the original cast, she and her character Pauline were used heavily to promote EastEnders in the media. Wendy Richard, in character as Pauline, was chosen to narrate a special "dial-a-soap" service for EastEnders. Run by British Telecom, the facility allowed people who had missed an episode to ring a number and get an instant update, up to 88 seconds long. It was the first television show to provide such a service. Between 1985 and 2006, Pauline was featured in numerous EastEnders related merchandise and promotional material, including calendars, cast-cards, annuals, novels, a knitting pattern book and a greeting card.

The well-known character of Pauline Fowler has also been referenced in various television programmes, unrelated to the EastEnders universe. In 1997 she was mentioned in an episode of the successful BBC drama This Life. Two key characters, Anna and Ferdy, watch an episode of EastEnders on television and mock Pauline's hysterics and her well-documented tendency to wear cardigans. The character was also regularly spoofed in the BBC comedy sketch show, The Real McCoy (1991–1995). One of the show's recurring sketches featured a spoof version of EastEnders, with black comedians taking over roles of well known EastEnders characters, who frequent a pub called Rub-a-Dub. The comedian Llewella Gideon played the role of Pauline. The sketches placed considerable emphasis on the character's high-pitched voice and her tendency to whine. The character's fashion sense has also been referred to in BBC Two sitcom Beautiful People (2008).