Collapse of The Poiret Fashion House
During World War I, Poiret left his fashion house to serve the military by streamlining uniform production. When Poiret returned after being discharged in 1919, the house was on the brink of bankruptcy. New designers like Chanel were producing simple, sleek clothes that relied on excellent workmanship. In comparison, Poiret's elaborate designs seemed dowdy and poorly manufactured. (Though Poiret's designs were groundbreaking, his construction was not—he aimed only for his dresses to "read beautifully from afar.") Poiret was suddenly out of fashion, in debt, and lacking support from his business partners, and he soon left his fashion house. In 1929, the house itself was closed, and its leftover clothes were sold by the kilogram as rags. When Poiret died in 1944, his genius had been forgotten. His road to poverty led him in odd jobs as a street painter trying to sell drawings to the customers of Paris' cafes. At one time it was even discussed in the 'Chambre syndicale de la Haute Couture' to provide a monthly allowance to help him, an idea rejected by the Worths (at that time at holding the presidency of that body). Only the help of his friend Elsa Schiaparelli prevented his name from encountering complete oblivion, and it was Schiaparelli that paid for Poiret's burial.
Read more about this topic: Paul Poiret
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