Campaign Style
According to a 1987 profile in the Washington Monthly:
Caddell believes the key to winning contemporary elections is appealing to 'alienated' voters--that ever-growing group of mostly younger voters who are not easily identified as liberal or conservative and don't trust government, politicians, or the parties. You can't lure these voters with programs and stands on specific issues, so the theory goes. Rather, you must remain as uncommitted as they are. You lure them by attacking that which caused their alienation: the Establishment. Even if he were inclined to help his candidate address the nation's substantive problems and articulate a coherent package of solutions, he'd have trouble. Caddell understands polling, public opinion, and campaigning, but his knowledge of and interest in government is scant.
Read more about this topic: Patrick Caddell
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