Passing off is a common law tort which can be used to enforce unregistered trademark rights. The tort of passing off protects the goodwill of a trader from a misrepresentation that causes damage to goodwill.
The law of passing off prevents one person from misrepresenting his or her goods or services as being the goods and services of the claimant, and also prevents one person from holding out his or her goods or services as having some association or connection with the plaintiff when this is not true.
Read more about Passing Off: Passing Off and Trademark Law, Required Elements, Extended Passing Off, Reverse Passing Off
Famous quotes containing the word passing:
“A taxidermist stuffed a bear with such brio that he cried aloud “I love it!” A passing goddess, imperfectly understanding, but wishing to be responsive, kindly brought the beast to life. It consumed the artisan forthwith. Moral: Say what you mean.”
—Stan Washburn (b. 1943)