Parti Gerakan Rakyat Malaysia - Rejuvenation Campaign

Rejuvenation Campaign

On May 25, 2008 after the dismal performance in the 12th general election, Gerakan launched a party rejuvenation campaign in its bid to rebound in mainstream politics and to regain people’s confidence. It has outlined three thrusts, namely to voice Gerakan’s ideology, policy position and advocate Malaysian solutions for various major issues, to rebuild, rebrand and re-empower the party at all levels, and to regain people’s confidence.

With the slogan, “Forward Together with One Heart” (Satu Hati Gerak Bersama), the campaign was mooted after a nationwide brainstorming and discussions with grassroot leaders, following its dismal performance in the March 8 general election.

The campaign will focus on eight strategies, namely:

1) To formulate and voice principled policy positions and solutions for major national issues;

2) To be constructive opposition in Pakatan Rakyat-led states;

3) To pursue reforms of the National Front as an effective multi-racial coalition;

4) To effectively rebuild and revitalise the party, to forge smart partnership with society and NGOs;

5) To embark on membership expansion and consolidation;

6) To boost and train more leaders;

7) To re-energise and revamp the party at all levels;

8) To further improve communication and public relations strategies.

Party acting president Koh Tsu Koon said the party would be more proactive and vocal in raising issues concerning people of all races. He said Gerakan would also conduct more activities and gain a stronger foothold in states which it previously had low-key presence, like Perlis and Sabah.