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The song started to be played at football matches in the mid-1990s, later becoming a "football anthem" and featuring on albums like The Best Footie Anthems in the World...Ever! and The Beautiful Game, the Official Album of Euro 1996.
Thus, Nike aired a television advertisement in 1997 called Parklife. The advertisement featured the song and many famous footballers. The advert received acclaim and later was rated the 14th best advert of all time by ITV 1 in 2005.
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