Ad Campaign
The advertising and marketing campaign for Paranormal State broke new ground. In November 2007, a six-story billboard was erected at the corner of Prince and Mulberry Streets in New York City by BlueBlastMedia. Behind the billboard were two directional audio (or audioSpotlights) which produce a highly focused beam of sound. Passers-by who walked directly in the path of the sound would hear spooky, disembodied voices whispering suggestive messages such as "What's that?" and "Who's there? It's not your imagination." But someone standing next to that person would hear nothing. The billboard had a dramatic effect on people coming within range of the "cone of sound" created by the directional audio speakers. The billboard was apparently the first commercial use of the technology on a billboard. A video of the installation can be seen here.
A no-boundary "bleeding" page-across Web ad of the series name showed up on IMDb on January 17, 2009 at about 8:45 pm EST. There was a blank "advertisement" space on the page, but the ad did not reappear. The graphic did not in the end, it seems, represent some kind of computer meltdown.
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