Parachute Jump - The World's Fair

The World's Fair

The ride was built in 1939 for the World's fair, and towered over the fair's "Amusement Zone". The Life Savers company sponsored the ride, investing $15,000 and decorating the new tower with brightly lit candy-shaped rings. Eleven parachutes were used, leaving the tower with one empty arm. Adult riders paid 40 cents, children a quarter. The trip up took about a minute and the drop down was over in 10 or 20 seconds. The official 1939 Fair guidebook describes the ride:

Eleven gaily-colored parachutes operated from the top of a 250-foot tower, enable visitors to experience all the thrills of "bailing out" without the hazard or discomfort. Each parachute has a double seat suspended from it. When two passengers have taken their places beneath the 'chute, a cable pulls it to the summit of the tower. An automatic release starts the drop, and the passengers float gently to the ground. Vertical guide wires prevent swaying, a metal ring keeps the 'chute open at all times, and shock-absorbers eliminate the impact of the landing. One of the most spectacular features of the Amusement Area, this is also a type of parachute jump similar to that which the armies of the world use in early stages of training for actual parachute jumping.

At one point entangled cables left a Mr. and Mrs. Cornelius Rathborne aloft for five hours; the next day they returned to ride again, probably at the behest of publicists for the ride or the fair. Another couple, Arno Rudolphi and Ann Hayward, were married on the ride in a celebrated "parachute wedding". The entire wedding party was suspended aloft until the newlyweds completed their vows and descended.