Design
Paperchase bases it products on strong design and is famous for having designers focus on current fashion trends. The company designs and produces hundreds of products under its own brand name 'Paperchase'. Like a fashion chain, they release 'collections' several times a year. Each collection is made up of one pattern, which is then applied to a number of different stationary, home and luggage products. These range from notebooks, pens, mugs and bags. The pattern is often applied to matching greeting cards, wrap and gift bags. The company also makes a basic range for everyday stationary.
In addition to this, Paperchase also buys half of its products from third party suppliers, mainly their gift cards and everyday stationary. In larger stores, they stock Filofax, Moleskine and Waterman products.
Paperchase is the brand leader in stocking innovative and design-led greetings cards, with thousands of ranges stocked in each store. They produce their own greetings cards, but buy in a large amount of third party cards.
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Famous quotes containing the word design:
“Nowadays the host does not admit you to his hearth, but has got the mason to build one for yourself somewhere in his alley, and hospitality is the art of keeping you at the greatest distance. There is as much secrecy about the cooking as if he had a design to poison you.”
—Henry David Thoreau (1817–1862)
“Teaching is the perpetual end and office of all things. Teaching, instruction is the main design that shines through the sky and earth.”
—Ralph Waldo Emerson (1803–1882)
“I always consider the settlement of America with reverence and wonder, as the opening of a grand scene and design in providence, for the illumination of the ignorant and the emancipation of the slavish part of mankind all over the earth.”
—John Adams (1735–1826)