Promotion
In Britain, the single was promoted with a photograph depicting the Beatles with raw meat and decapitated baby dolls tossed about (the same photograph was later used as an album cover in the US and became infamous as the Butcher cover).
For the American release of the single, the cover depicted the Beatles playing live, but with Lennon and Harrison's images reflected so that it appears that they are playing left-handed. (See the image at the top of the page).
The promotional film for the song, one of the first of its type, shot amongst ornate garden statuary, was directed by Michael Lindsay-Hogg, who went on to direct the Beatles' final film, the documentary Let It Be.
Read more about this topic: Paperback Writer
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)