Logo
The famous Pall Mall logo has large art nouveau lettering spelling out "Pall Mall" on the top front of the pack. On the face is a white coat of arms on the front and back of the pack. Showing two regal lions pawing the sides and a knight's helmet on top, the inside of the shield reads "Per aspera ad Astra" or "Through thorns to the stars" (which resembles the motto of the RAF, "Per ardua ad astra", or "Through adversity to the stars"). There is a banner underneath the shield that holds another Latin phrase, "In hoc signo vinces" or "By this sign shall you conquer". The famous Pall Mall slogan, "Wherever Particular People Congregate", appears beneath the coat of arms.
Generally speaking, there are different designs for Pall Mall packs. It can be always identified on which market one or another pack of Pall Mall was bought. Nevertheless, the logo and the main features of it remain unchanging.
In 2007, R. J. Reynolds Tobacco Company changed the packaging color of Pall Mall Ultra Lights from light blue to orange to stop confusion between the Ultra Lights and the Lights. Both had been in blue colored packaging.
In 2009, R. J. Reynolds Tobacco Company changed the flavor descriptors of all the Pall Mall brand hard packs to color designations. The descriptor change occurred because the FDA banned product descriptors such as "Light," "Ultra Light" and "Mild" in 2010. Along with the change in descriptors, the rings and branding on the cigarettes have changed to match both the color of the box and the Pall Mall lettering on the filter for that particular descriptor. The soft packs are still sold with the traditional style packaging and design.
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