Pakistan's First Cineplex
As a city, Karachi began to grow at a fast pace in the late 60's, and the price of the property shot up significantly. At the peak of Pakistani cinema industry in the mid 1970s, Karachi alone had more than 100 cinema halls and more than 200 films were produced and released each year. Now, fewer than ten of these houses remain. The same happened a little later in Lahore as well. This caused the film industry to lose a lot of revenue, making the industry even less attractive for investment. Many professional financiers left the cinema industry of Pakistan.
The Universal Multiplex in Karachi opened in 2002. The future viability of film-making business in Pakistan is evidenced by the fact that now many global companies are interested in investing in the theater business in the country. Cinepax is the first dedicated cineplex company in Pakistan. They are building the country’s first nationally branded cineplex chain. The firm says that it is dedicated to introduce a world-class, film-going experience to the people of Pakistan by building state-of-the-art film theaters in the urban areas. Cinepax will have multiple cinemas in each location and is committed to screening premium content in a family-friendly environment. Eventually, they intend to bring families back into the theaters by providing a quality experience, and assert that the multiplex culture can only help.
Cinepax is targeting the larger cities of Pakistan: Karachi, Lahore, Islamabad, Faisalabad, Gujranwala, Multan, and Hyderabad. Cinepax’s has an initial five-year build-out plan for the development of 120 screens.
Cinepax screens Hollywood films within a month of their international release dates. Cinepax will also screen the best of international and Pakistani cinema. Before the first cineplex opening, Cineplex’s sister distribution company will screen Hollywood content in the existing cinemas around Pakistan.
Read more about this topic: Pakistani Movies