Pakistan Television Corporation - Policy

Policy

The broader perspective to start electronic media in the country was to inform and educate the people through wholesome entertainment and to inculcate in them a greater awareness of their own history, heritage, current problems and development as well as knowledge of the world at large.

In fulfillment of its broad and main objectives, PTV's telecast policy concerning matters of national and international interests has always been motivated and guided by the cardinal principles of educating viewers about the values that are vitally important in building a united, integrated and disciplined society. These objectives have successfully been achieved through programs on religion, education, entertainment and culture.

The projection of new, emerging social order is highlighted in PTV's general programming focusing directly and indirectly on themes like morality, civic or national responsibilities, drive against narcotics, environmental pollution, agricultural reforms in discussions, shows, and through anchorpersons in the transmission.

PTV channels are family oriented and the salient features of its policy are as follows:

  • PTV Corporation's broadcasts are family oriented; they carters the need of local audience by showing eastern family programs.
  • It acts on social development theory of media: That’s why it shows informative programs about health and social issues.
  • It censors commercials and holds a conservative standard as compared to other channels.
  • It supports government policies on national and international matters.

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