Pagwa (festival) - Influence On Other Cultures

Influence On Other Cultures

The Color Run, an subsequent imitation fun runs: Color in Motion, Color Me Rad, The Graffiti Run, and Run or Dye 5K, and other runs are starting to spread over the United States. They combine the bright colors of Holi with the intensity of a 5K race. Runners show up wearing white running outfits and every kilometer they run, they are doused in a different color.

In the music video for their song "The Catalyst," American rock band Linkin Park incorporated scenes of band members throwing powdered color at one another. The director, band turntablist Joe Hahn, identifies Holi as a direct influence on the visual style of the video. Hahn states that "... the inspiration for the colors came from the Color Festival in India called Holi." He further elaborates on the religious significance of the colors, "People collect these pigments throughout the year to release them in this festival as a celebration of life and tribute to Vishnu."

South Africa-based electro-swing dance group Goodluck released a song "The Vision" wherein Holi is seen as an influence.

The Holi festival was featured as a RoadBlock challenge in the popular CBS reality television show The Amazing Race 13, episode 7.

The Ke$ha music video for the song "Take It Off" features powdered colored dyes similar to those used to celebrate Holi.

The music video for Regina Spektor's song "Fidelity" depicts a couple in an achromatic set throwing and celebrating in powdered pigments.

The 2006 independent film Outsourced details the story of Todd Anderson, an American call center novelty products salesman (Josh Hamilton) as he heads to India to train his replacement after his entire department is outsourced to a new, much cheaper call center in Gharapuri. Todd soon discovers that to successfully train his new charges, he must learn about their culture. A Holi celebration is the catalyst for this change in his attitude.

On September 18, 2009, in an episode of the USA Network series Psych titled "Bollywood Homicide," Holi is first depicted on an American network television. Shawn is distracted by someone throwing red powder at him.

The March 17, 2011 episode of the NBC series based on the film of the same name, Outsourced, titled "Todd's Holi War," takes a more sitcom-oriented approach to the holiday, marking Holi's second appearance on American network television.

The music video "Behind the Cow," which appears to be set in India, by the band Scooter features a final scene with everyone throwing colored powder at one another.

In the British TV show An Idiot Abroad, episode 2 has host Karl Pilkington take a trip through Dehli, India where he experiences Holi as locals cover him with colored powder and paint.

Keith Olbermann shows clips from Holi festivals every year on the "Time Marches On" portion of his nightly Countdown news show.

Sri Sri Radha Krishna Temple in Spanish Fork, Utah celebrates Holi and is known as Festival of Color where thousands of people gather from all over the country.

The music video for the song "The City" by French DJ Madeon is centered around a full-out color war between two factions of youngsters. In it, the powders are packed in plastic bags for a longer throw.

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