History
The company was founded in 1888 by the brothers Franz and Jakob Pagitz, who had then the idea of putting ‘liquid fruits’ in a bottle. In 1949, the brand name was born: derived from the first three letters of the founder’s family name “Pagitz” and the first letter of the German word for fruit “Obst”. At the end of 1977, Brau-Beteiligungs AG bought 60 percent of Pago Fruchtsäfte GmbH and acquired the remaining shares in the former family business two years later. In turn, BBAG, and thus Pago, became part of Heineken International. With the foundation of the first subsidiary in Italy in 1989, the internationalisation of the brand started. In the following years, Pago conquered other countries and within a few years founded more and more subsidiaries in Europe. Beginning with the foundation of Pago France in 1992, Pago, step by step, conquered the Spanish, and Croatian markets.
Read more about this topic: Pago International
Famous quotes containing the word history:
“The foregoing generations beheld God and nature face to face; we, through their eyes. Why should not we also enjoy an original relation to the universe? Why should not we have a poetry and philosophy of insight and not of tradition, and a religion by revelation to us, and not the history of theirs?”
—Ralph Waldo Emerson (1803–1882)
“What you don’t understand is that it is possible to be an atheist, it is possible not to know if God exists or why He should, and yet to believe that man does not live in a state of nature but in history, and that history as we know it now began with Christ, it was founded by Him on the Gospels.”
—Boris Pasternak (1890–1960)
“It is my conviction that women are the natural orators of the race.”
—Eliza Archard Connor, U.S. suffragist. As quoted in History of Woman Suffrage, vol. 4, ch. 9, by Susan B. Anthony and Ida Husted Harper (1902)