History
The company was founded in 1888 by the brothers Franz and Jakob Pagitz, who had then the idea of putting ‘liquid fruits’ in a bottle. In 1949, the brand name was born: derived from the first three letters of the founder’s family name “Pagitz” and the first letter of the German word for fruit “Obst”. At the end of 1977, Brau-Beteiligungs AG bought 60 percent of Pago Fruchtsäfte GmbH and acquired the remaining shares in the former family business two years later. In turn, BBAG, and thus Pago, became part of Heineken International. With the foundation of the first subsidiary in Italy in 1989, the internationalisation of the brand started. In the following years, Pago conquered other countries and within a few years founded more and more subsidiaries in Europe. Beginning with the foundation of Pago France in 1992, Pago, step by step, conquered the Spanish, and Croatian markets.
Read more about this topic: Pago International
Famous quotes containing the word history:
“The history is always the same the product is always different and the history interests more than the product. More, that is, more. Yes. But if the product was not different the history which is the same would not be more interesting.”
—Gertrude Stein (1874–1946)
“The history of the world is none other than the progress of the consciousness of freedom.”
—Georg Wilhelm Friedrich Hegel (1770–1831)
“What you don’t understand is that it is possible to be an atheist, it is possible not to know if God exists or why He should, and yet to believe that man does not live in a state of nature but in history, and that history as we know it now began with Christ, it was founded by Him on the Gospels.”
—Boris Pasternak (1890–1960)