History
The company was founded in 1888 by the brothers Franz and Jakob Pagitz, who had then the idea of putting ‘liquid fruits’ in a bottle. In 1949, the brand name was born: derived from the first three letters of the founder’s family name “Pagitz” and the first letter of the German word for fruit “Obst”. At the end of 1977, Brau-Beteiligungs AG bought 60 percent of Pago Fruchtsäfte GmbH and acquired the remaining shares in the former family business two years later. In turn, BBAG, and thus Pago, became part of Heineken International. With the foundation of the first subsidiary in Italy in 1989, the internationalisation of the brand started. In the following years, Pago conquered other countries and within a few years founded more and more subsidiaries in Europe. Beginning with the foundation of Pago France in 1992, Pago, step by step, conquered the Spanish, and Croatian markets.
Read more about this topic: Pago International
Famous quotes containing the word history:
“We have need of history in its entirety, not to fall back into it, but to see if we can escape from it.”
—José Ortega Y Gasset (1883–1955)
“We aspire to be something more than stupid and timid chattels, pretending to read history and our Bibles, but desecrating every house and every day we breathe in.”
—Henry David Thoreau (1817–1862)
“The principle office of history I take to be this: to prevent virtuous actions from being forgotten, and that evil words and deeds should fear an infamous reputation with posterity.”
—Tacitus (c. 55–117)