History
The company was founded in 1888 by the brothers Franz and Jakob Pagitz, who had then the idea of putting ‘liquid fruits’ in a bottle. In 1949, the brand name was born: derived from the first three letters of the founder’s family name “Pagitz” and the first letter of the German word for fruit “Obst”. At the end of 1977, Brau-Beteiligungs AG bought 60 percent of Pago Fruchtsäfte GmbH and acquired the remaining shares in the former family business two years later. In turn, BBAG, and thus Pago, became part of Heineken International. With the foundation of the first subsidiary in Italy in 1989, the internationalisation of the brand started. In the following years, Pago conquered other countries and within a few years founded more and more subsidiaries in Europe. Beginning with the foundation of Pago France in 1992, Pago, step by step, conquered the Spanish, and Croatian markets.
Read more about this topic: Pago International
Famous quotes containing the word history:
“When the history of guilt is written, parents who refuse their children money will be right up there in the Top Ten.”
—Erma Brombeck (20th century)
“The greatest horrors in the history of mankind are not due to the ambition of the Napoleons or the vengeance of the Agamemnons, but to the doctrinaire philosophers. The theories of the sentimentalist Rousseau inspired the integrity of the passionless Robespierre. The cold-blooded calculations of Karl Marx led to the judicial and business-like operations of the Cheka.”
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“A poet’s object is not to tell what actually happened but what could or would happen either probably or inevitably.... For this reason poetry is something more scientific and serious than history, because poetry tends to give general truths while history gives particular facts.”
—Aristotle (384–323 B.C.)