The company established and aggressively developed and marketed the 20 Mule Team Borax trademark in order to promote the sale of its product. The name derived from the Twenty Mule teams that were used to transport borax out of Death Valley in the 1880s from Harmony Borax Works near Furnace Creek Ranch owned by William Tell Coleman at that time and sold to Smith in 1890. They also produced Boraxo hand soap. The popular radio and TV series Death Valley Days was hosted by "Borateem-pitchman" and future president Ronald Reagan.
Read more about this topic: Pacific Coast Borax Company
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“Imagination is a valuable asset in business and she has a sister, Understanding, who also serves. Together they make a splendid team and business problems dissolve and the impossible is accomplished by their ministrations.... Imagination concerning the world’s wants and the individual’s needs should be the Alpha and Omega of self-education.”
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