The company established and aggressively developed and marketed the 20 Mule Team Borax trademark in order to promote the sale of its product. The name derived from the Twenty Mule teams that were used to transport borax out of Death Valley in the 1880s from Harmony Borax Works near Furnace Creek Ranch owned by William Tell Coleman at that time and sold to Smith in 1890. They also produced Boraxo hand soap. The popular radio and TV series Death Valley Days was hosted by "Borateem-pitchman" and future president Ronald Reagan.
Read more about this topic: Pacific Coast Borax Company
Famous quotes containing the word team:
“Romeo. I dreamt a dream tonight.
Mercutio. And so did I.
Romeo. Well, what was yours?
Mercutio. That dreamers often lie.
Romeo. In bed asleep, while they do dream things true.
Mercutio. O then I see Queen Mab hath been with you.
She is the fairies’ midwife, and she comes
In shape no bigger than an agate stone
On the forefinger of an alderman,
Drawn with a team of little atomi
Over men’s noses as they lie asleep.”
—William Shakespeare (1564–1616)