History
The original Paas Easter egg dye was invented by an American named William Townley. Townley was an owner of a drug store in Newark, New Jersey, where he concocted recipes for home products. In 1893, he figured out how to concentrate dye in tablet form and launched the modern Easter egg dyeing kit. The original price of each tablet was five cents and customers would make the dye by combining the tablets with water and vinegar. Townley eventually renamed his business the Paas Dye Company. The name Paas comes from “Pasen,” the word that the Dutch people used for Easter.
In 1901, according to a State of New Jersey inspection report, seven men and twenty women were employed in Townley's production facility at 60 Shipman Street in Newark. Paas eventually became the largest manufacturer of Easter egg dyes and Philip B. Townley succeeded his father as head of the company.
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