Release
The film's scheduled release date was August 5, 2005, according to Mike Judge. In April 2006, a release date was set for September 1, 2006. In August, numerous articles revealed that release was to be put on hold indefinitely. Idiocracy was released as scheduled but only in seven cities (Los Angeles, Atlanta, Toronto, Chicago, Dallas, Houston, and Mike Judge's hometown, Austin, Texas), and expanded to only 130 theaters, not the usual wide release of 600 or more theaters. According to the Austin American-Statesman, 20th Century Fox, the film's distributor, did nothing to promote the movie; while posters were released to theatres, "no movie trailers, no ads, and only two stills," and no press kits were released.
The film was not screened for critics. Lack of concrete information from Fox led to speculation that the distributor may have actively tried to keep the film from being seen by a large audience, while fulfilling a contractual obligation for theatrical release ahead of a DVD release, according to Ryan Pearson of the AP. That speculation was followed by open criticism of the studio's lack of support from Ain't It Cool News, TIME, and Esquire. TIME's Joel Stein wrote "the film's ads and trailers tested atrociously", but, "still, abandoning Idiocracy seems particularly unjust, since Judge has made a lot of money for Fox."
In The New York Times, Dan Mitchell argued that Fox might be shying away from the cautionary tale about low-intelligence dysgenics, because the company did not want to offend its viewers, noting that in the film, Starbucks delivers handjobs, and the motto of Carl's Jr. has degenerated from "Don't Bother Me. I'm Eating." to "Fuck You! I'm Eating!"
Read more about this topic: Ow, My Balls Hurt
Famous quotes containing the word release:
“Come, thou long-expected Jesus,
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from our fears and sins release us,
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“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)
“The steel decks rock with the lightning shock, and shake with the
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—John Jerome Rooney (1866–1934)