Other Media and Awards
The magazine licensed their title to the Outdoor Life Network cable channel from its 1996 launch until 2006, when the network dramatically de-emphasized programs about fishing and hunting, and changed their name to Versus. The Outdoor Life Network name was retained on the Canadian version of the channel.
The Outdoor Life Conservation Award was first given in 1923 to those who “accomplish the greatest good for the sportsmen’s cause in the United States,” said founder J.A. McGuire. Jimmy Carter is the most famous recipient. There is also an Outdoor Life Conservation Pledge. It was established in 1946 and then revised in 1993. It has been taken by thousands of people including Harry Truman and Al Gore and it runs on the letters page of every issue of the magazine. The pledge reads: “I pledge to protect and conserve the natural resources of America. I promise to educate future generations so they may become caretakers of our water, air, land and wildlife.”
The editorial content of the magazine has been critical of PETA and other Animal Rights groups, and anti-hunting groups.
Read more about this topic: Outdoor Life
Famous quotes containing the word media:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)