Advertising
The company owns two blimps named after their appetizer, the Bloomin' Onion I and the Bloomin' Onion II.
In their commercials, the song featured is a version of "Wraith Pinned to the Mist and Other Games" composed by Kevin Barnes and his band Of Montreal. Barnes has noted he was "tricked" into letting Outback use the song. The jingle in the commercial is slightly different from the original song, with minor altered lyrics and a didgeridoo in the background.
Throughout the first half of 2006, Jemaine Clement appeared in several Outback commercials. The theme in the advertisements was of Australian sentiment to promote the Australian-theme the brand is built upon. He used a feigned Australian accent in the series, as he is originally from New Zealand.
Read more about this topic: Outback Steakhouse
Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)