History
Out of the Box Publishing was established in 1998 in Madison, Wisconsin by Mark Osterhaus, Alan Waller, Cathleen Quinn-Kinney, and John Kovalic. The first game published by the company was Bosworth, a four-player chess variant which has since been retired. In the summer of 1998, Out of the Box Publishing acquired the license for their most well-known game, Apples to Apples, from inventor Matthew Kirby. Apples to Apples was redesigned into its current form by Mark Osterhaus and the content was created with help from his family: Ellen Winter, Leah Sugar, and Max Osterhaus. Over the next ten years, Out of the Box grew into a leading American game company, supplying games to thousands of specialty toy stores, Target, Walmart and Toys R Us, as well as distributing games worldwide. In 2007, the company sold the licenses to Apples to Apples, Blink, Snorta and Qwitch to the Mattel Corporation, several owners retired, and several new owners (including children of the previous owners) were invited to join. Since the sale, Out of the Box has new growing games, such as Word on the Stree, 7Ate9, and Snake Oil.
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“History ... is, indeed, little more than the register of the crimes, follies, and misfortunes of mankind.
But what experience and history teach is this—that peoples and governments have never learned anything from history, or acted on principles deduced from it.”
—Georg Wilhelm Friedrich Hegel (1770–1831)