Selling Billboard Advertising Space
If a private property owner wants to sell advertising space to one of the outdoor advertising companies ('media sellers') he or she directly approaches the company. A media seller may also approach the owner of an interesting property and make a bid. The media seller typically requires a long term land lease due to the expense of erecting a new billboard. The private property owner is generally paid an annual land rent. The media seller erects a structure for displaying the ads and rents out the space to the clients. The world's largest media sellers are CBS Outdoor, JCDecaux, Clear Channel Outdoor,and Lamar Advertising.
Read more about this topic: Out-of-home Advertising
Famous quotes containing the words selling, billboard, advertising and/or space:
“Then he entered the temple and began to drive out those who were selling things there; and he said, “It is written, My house shall be a house of prayer’; but you have made it a den of robbers.””
—Bible: New Testament, Luke 19:45,46.
“I think that I shall never see
A billboard lovely as a tree.”
—Ogden Nash (1902–1971)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Let the space under the first storey be dark, let the water
lap the stone posts, and vivid green slime glimmer
upon them; let a boat be kept there.”
—Denise Levertov (b. 1923)