Selling Billboard Advertising Space
If a private property owner wants to sell advertising space to one of the outdoor advertising companies ('media sellers') he or she directly approaches the company. A media seller may also approach the owner of an interesting property and make a bid. The media seller typically requires a long term land lease due to the expense of erecting a new billboard. The private property owner is generally paid an annual land rent. The media seller erects a structure for displaying the ads and rents out the space to the clients. The world's largest media sellers are CBS Outdoor, JCDecaux, Clear Channel Outdoor,and Lamar Advertising.
Read more about this topic: Out-of-home Advertising
Famous quotes containing the words selling, billboard, advertising and/or space:
“That’s where Time magazine lives ... way out there on the puzzled, masturbating edge, peering through the keyhole and selling what they see to the big wide world of chamber of commerce voyeurs who support the public prints.”
—Hunter S. Thompson (b. 1939)
“Just because you live in LA it doesn’t mean you have to dress that way.”
—Advertising billboard campaign in Los Angeles, mounted by New York fashion house Charivari.
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“Our passionate preoccupation with the sky, the stars, and a God somewhere in outer space is a homing impulse. We are drawn back to where we came from.”
—Eric Hoffer (1902–1983)