Selling Billboard Advertising Space
If a private property owner wants to sell advertising space to one of the outdoor advertising companies ('media sellers') he or she directly approaches the company. A media seller may also approach the owner of an interesting property and make a bid. The media seller typically requires a long term land lease due to the expense of erecting a new billboard. The private property owner is generally paid an annual land rent. The media seller erects a structure for displaying the ads and rents out the space to the clients. The world's largest media sellers are CBS Outdoor, JCDecaux, Clear Channel Outdoor,and Lamar Advertising.
Read more about this topic: Out-of-home Advertising
Famous quotes containing the words selling, billboard, advertising and/or space:
“Whether talking about addiction, taxation [on cigarettes] or education [about smoking], there is always at the center of the conversation an essential conundrum: How come we’re selling this deadly stuff anyway?”
—Anna Quindlen (b. 1952)
“I think that I shall never see
A billboard lovely as a tree.”
—Ogden Nash (1902–1971)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The limitless future of childhood shrinks to realistic proportions, to one of limited chances and goals; but, by the same token, the mastery of time and space and the conquest of helplessness afford a hitherto unknown promise of self- realization. This is the human condition of adolescence.”
—Peter Blos (20th century)