Selling Billboard Advertising Space
If a private property owner wants to sell advertising space to one of the outdoor advertising companies ('media sellers') he or she directly approaches the company. A media seller may also approach the owner of an interesting property and make a bid. The media seller typically requires a long term land lease due to the expense of erecting a new billboard. The private property owner is generally paid an annual land rent. The media seller erects a structure for displaying the ads and rents out the space to the clients. The world's largest media sellers are CBS Outdoor, JCDecaux, Clear Channel Outdoor,and Lamar Advertising.
Read more about this topic: Out-of-home Advertising
Famous quotes containing the words selling, billboard, advertising and/or space:
“You know, what I very well know, that I bought you. And I know, what perhaps you think I don’t know, you are now selling yourselves to somebody else; and I know, what you do not know, that I am buying another borough. May God’s curse light upon you all: may your houses be as open and common to all Excise Officers as your wifes and daughters were to me, when I stood for your scoundrel corporation.”
—Anthony Henley (d. 1745)
“I think that I shall never see
A billboard lovely as a tree.”
—Ogden Nash (1902–1971)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“The limerick packs laughs anatomical
Into space that is quite economical,
But the good ones I’ve seen
So seldom are clean
And the clean ones so seldom are comical.”
—Anonymous.