Oshare Majo: Love and Berry

Oshare Majo: Love and Berry (オシャレ魔女 ラブandベリー, Fashionable Witches: Love and Berry?) is a cross between an arcade game and collectible card game from Sega, targeted toward girls usually between ages six and twelve years. The game was first shown in amusement arcades on October 30, 2004, and becoming very popular among the target market in late 2005 through 2006. Game machines were installed in many department stores and children's play areas. Players receive 1 card at the start of the game with barcodes on them that stores information for new outfits, accessories, and hairstyles for the game characters. As of January 2006, approximately 6,800 machines had been installed, and 104,000,000 cards printed.

The game costs ¥100 per play. By swiping previously won cards, players can change the hair, dress, shoes and make-up of the two characters, Love and Berry. The game then proceeds to a rhythm and dancing game.

The dancing game is played by tapping one of the buttons in time to the tambourine tapping on the screen. If you get a high enough score on super hard(before), recommended easy, or a little bit hard, you will be rewarded with a secret code used to access secrets on the website.

By choosing certain combinations of clothes, players can increase their "fashion power" and proceed to higher levels more easily. There are as of April 2006 180 different collectible cards. The structure of the game is similar to Mushiking: King of the Beetles, and machines are often placed together.

On an episode of Haromoni@, a show featuring the J-pop group Morning Musume, shown on September 2, 2007, the group visited the studio of the game sharing their ideas on how to improve the game.