Within Modern Orthodox Judaism, the Union of Orthodox Congregations created the National Conference of Synagogue Youth (NCSY) to reach Jewish teenagers in public schools. Founded by Rabbi Pinchas Stolper, himself a noted charismatic speaker and writer, the movement also developed its in-house literature geared to the newly observant mainly written by Rabbi Aryeh Kaplan. In addition, many Modern Orthodox professors have developed and used a sophisticated modern terminology to present Judaism in a scientific manner. Their books on Jewish sciences are the most readily accessible.
In 1987, an organization called National Jewish Outreach Program (NJOP) was founded. Headed by a leading outreach rabbi, Ephraim Buchwald, in the first fifteen years of its existence it had managed to create, co-ordinate and guide thousands of volunteer teachers and tens of thousands of Jewish adults. They participated in programs advertised via the mass media and taught at Reform, Conservative and Orthodox synagogues, as well as Jewish non-religious organizations, such as Jewish Community Centers.
Using mass marketing techniques, NJOP have won the support of major Jewish philanthropists, and an ever widening audience by advertising via the media for the Crash Course in Hebrew Reading, Crash Course in Judaism and other programs.
Finally, outreach professional have been convening national conventions to bring together the professional outreach workers with leading Orthodox rabbis. The Association for Jewish Outreach Professionals (later renamed The Association for Jewish Outreach Programs) (AJOP) was founded in 1988 and is based in Baltimore, Maryland.
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